One of the areas I find that are just not covered enough is “what markets and products are actually producing sales these days”?
Well, working with many clients and watching their sales trends and how we need to re-position their offerings sometimes, it seems some old standards are no longer appealing and it might be time for a change to your sales copy lingo also.
In a time where everyone starts their internet search for “free information” along with the introduction of many free how-to video sites and free ebooks, the emphasis for extreme value comes into play now more than ever!
Some of the best converting items we sell online today are digital products. these are also the best revenue model for automation and simplicity. Anything you can think of that people “normally pay for” offline is a great place to start.
Some items that people are accustom to traditionally pay for that make great online digital products are:
Ebooks these days must be EXTREMELY unique, intriguing, in-demand and must truly solve a problem your market is troubled with, using enough testimonials to back it up and must offer a 100% money back guarantee in order to reach a high enough conversion to make any real decent money from.
Therefore, add value to your ebook offering by adding more products to it. Add worksheets, study guides or journals and add actionable activities with your ebook so you can call it a package or a program instead, which has shown to increase conversions these days substantially.
With two of my very popular sites selling printable masks and pumpkin stencils, (which combined bring in over 1 million visitors a year), the market classifies these purchases as tangible products even though they are delivered via download which makes them a little more desirable, and worthy of paying for.
Just remember, you still need to have the BEST products available and they need to stand out from all the other sites on the first 2 pages of Google in order for yours to sell really well.
If you want to create your own killer website selling “unique digital products” of your own, let me help. I can walk you through finding the right market and how to create the products and then how to sell them properly. Find out more about our Internet Business Program
Written by Mark Stoffels