Niche marketing on the internet is without a doubt the easiest way to understand exactly what a specific market wants, get ranked for niche long tailed keyword phrases and often converts higher than any market saturated with competition.
But the challenge is, as I work with many clients, it seems what many think a niche market is, is in fact not niche at all on the internet.
Firstly, a niche market is much smaller than many think.
Secondly, a niche market should be severe to be successful. One of the main things you need to ask yourself about the niche market is:
If your niche answers yes to the above then it will be very easy to rank for it and will get a great social media following if you come up with a great product or service to offer them.
If physical products are your choice to sell online, then a niche market for selling products is usually a small gap in between larger markets. Products that can make mainstream products easier to use. Some examples of very successful clients selling products in excellent niche markets are:
You see, whatever product becomes a huge hit, usually trails thousands of internet searches for accessories or instructions or products that help make better use of that product, and that is where you want to focus.
So really we should be calling this micro niche marketing. I usually tell people to come up with 5 things they think is niche, then try to identify two sub refined areas within each of the five and start your keyword research journey from there.
must have at least 10,000 accumulative searches per month for 3 or 4 word long tailed phrases and must have a ceiling no less than 100,000 searches for core phrases (2-3 word phrases)
for phrases with roughly 1,000 to 10,000 searches per month, you do not want more than 500,000 competing sites in google when you type the following into Google:
Using the [intitle:] operator directly before your keyword phrase shows your real competition that you are up against. Pretty much if a site does not have the keyword phrase in its title tag, you can easily get ranked above them.
If you find this interesting and would like me to break it down into real easy to understand terms, why not get in touch. Together we can find the perfect niche market for you, that is in fact a viable and profitable niche!
Written by Mark Stoffels