Posts Tagged ‘outbound linking’

Gaining links from off-topic and perhaps not-trusted sites may not be your first choice, but, reportedly, it won’t exactly hurt your rankings – they might even help a little. However, beware of getting yourself into a link exchange relationship with these sites and remember that you should not link back to them. Currently, the rule is that incoming links won’t hurt you but outgoing links to sites that behave badly, can.

In other words, if you’re left with only the option to swap links, be sure you do so carefully because linking to a site that has been penalized for policy infractions (i.e. search engine spam) can cause your site to be penalized as well. To help you avoid such a scenario, here are four cautionary steps you should take before linking to another site:Continue reading »