Posts Tagged ‘Google Adwords’

Running an effective Google PPC campaign is an excellent way to grab some quick targeted traffic overnight and is also a very effective and inexpensive way to split test different versions of your sales copy. The only problem is, if you don’t know the rules, you can quite easily pay more than you need to and if you try and throw all of your keyword phrases into a single ad group, you could quite easily get the “Google Slap”. Follow some of my tips below to avoid this: Continue reading »