Niche Supply Demand Ratios

Niche Supply Demand Ratios

When searching for a niche market online, high demand and low competition along with your own interest in the market should be the driving factors.

But what specifically should be used as a guideline to follow to validate a market? first of all you should read: what is a niche market then come back and read this page.

Demand (Search Volume)

Making sure you can get at least 10,000 searches per month by accumulating the search volume in the google keyword tool for all of your 2,3 and 4 word long tailed keyword phrases should be the first step. Then secondly you want to make sure there is no less than 100,000 searches for more “core phrases” or general phrases that are of course going to be more competitive but something we work to get ranked for over longer time period. (I explain this in easy to understand terms in the program).

When searching Google for competing sites, be sure to use the syntax: intitle: before your keyword phrase. This will search for all of the sites with your keyword phrase in the title tag of all competing sites and therefore show the true number of sites you are up against.

Supply (Competing Sites)

Next, when you search in Google for some of your top search volume (long tailed) keyword phrases, do these ratios apply?

2-3 digit demand (search volume) – no more than 5 digit supply (10-99,000 competing sites)
4-5 digit demand – no more than 6 digit supply (100-999,000 sites)
6+ digit demand – There will usually always be more than a million sites competing for this size of traffic. If you find niche phrases with more than 6 digit demand and only a few hundred thousand competing sites, you might have found a gold mine!


In all cases above

we will need to evaluate from an SEO stand point how good the top 2-3 pages of Google’s organic results are and what they are offering. In many true niche markets with many competing sites, we find most are only garbage sites, and Google is waiting for a good optimized specialized site to come along. This is why I would never work on the market of “Internet Marketing” with anyone. There are millions of sites competing and most of them are all quite SEO savvy.

All of this is broken down into very easy to understand instruction in the early part of our niche market discovery and validation phase of the program.

Written by Mark Stoffels

Mark Stoffels is an accomplished internet marketing coach and entrepreneur with more than 10 years teaching hundreds of people how to become successful by creating automated online businesses. With his own niche sites reaching millions of organic visitors, Mark practices what he preaches.

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