As I analyze my Google Analytics and Webmaster tools for traffic patterns and trends, I notice a substantially larger click-through rate for some posts of my site for ranked phrases, even though most are ranked roughly in the same SERP position (give or take 1 or 2 spots +/-)
Upon further evaluation I search Google for the phrases with the higher CTR and notice that they all have my Google Authorship image and information.
(NOTE: If you need hand holding help on this process, get in touch via chat on my site or fill out one of the contact forms)
Therefore, if you are not including Google Authorship into your content marketing strategy, you could be missing out in a much larger share of organic click-throughs.
There are a ton of resources available on Google Authorship, of which many will probably make the average persons head spin and cause confusion, so I have tried to write this step by step as easy as possible to help you accomplish this task.
If you haven’t already, head over to https://plus.google.com and sign up for a Google Plus Account. Once you have signed up, spend some time adding content to all sections of your profile such as Tagline, Introduction and Bragging Rights and your website URL. Also be sure to add a headshot image to your profile that is very visible and has your entire head in it. Try not to use too much creativity to your photo such as side profile view or half cut off or artistic alterations to it (IMPORTANT).
Then you will then need to make sure your profile is public by going to https://www.google.com/settings/privacy and click on [edit visibility on profile] and set to public.
Next head to https://www.google.com/settings/account and add the email address to your Google account that you use for your business. This email must be from the same domain name you want to promote and should be your name such as email@example.com.
You will be prompted to verify your email address. Make sure you do this.
Now you will need to go to your wordpress dashboard and edit your user profile in WordPress. Copy your Google Plus Profile URL and paste it into the Google+ field and make sure your name is exactly the same you used on your Google Plus profile then save your user settings.
Login to your wordpress dashboard, go to plugins and search for WordPress SEO and then install the WordPress SEO by Yoast plugin. You will need to configure this plugin which is not part of this tutorial (I can help you with this if you want in my program).
Once this plugin is installed and configured, click on SEO then Social and in the diagram below:
Then click on Google+ on the top tabs and select the right user and paste your Google Plus profile URL in the field then save changes as shown below:
It is important to only have Google authorship markup on articles YOU have written that are roughly 2000 words long. You DO NOT want to have authorship markup on standard website pages and other pages of your website not considered “useful content pages” for readers. Therefore it is best to use posts in WordPress for content and pages for the “business” of your site.
Follow the diagram below to disable Authorship markup for pages:
Now that you have everything setup, head to Google Webmaster Tools and use the Structured Data Testing Tool to do a google authorship markup test. If all worked out well you should see green for all elements. Here is a Google Authorship example once you have setup everything properly:
I hope you found this tutorial on Google Authorship relatively easy to follow and please get in touch if you need any further help on this or any other related subject!
Written by Mark Stoffels