Google is going to “penalize” over-optimized sites

Google is going to “penalize” over-optimized sites

Matt Cutts recently released that a new Google algorithm change is happening soon that will sniff out sites that keyword spam poor content.

In order to provide better quality or more relevant results for searchers, Google is getting smart enough to find sites that only create content for ranking purposes instead of to provide information of use on a given topic.

One of the ways Google is identifying these sites is by unnatural inbound link patterns. Which means that if most of your inbound links to your site have the keyword phrase in them linking to the highly optimized for the keyword phrase page content, that would be unnatural and therefore raise red flags.

How to stay ahead of this and continue to rank well would be to “be aware” of your keyword phrases and use them as a starting basis for writing new content.  But do not write simple useless content that is not going to be of interest to anyone just for the purposes of getting ranked.

Some other suggestions for avoiding this penalty would be to:

  • Avoid duplicate content and keep your title tags and meta descriptions unique to the page content.
  • Make sure that inbound links are not all focused on anchor text that is just the keyword phrase.
  • use stats, opinions and research from your own resources in your content.
In my opinion, if you have selected the right market and are passionate about the subject, you should have no problem writing interesting new content around your identified keyword phrases and therefore avoiding any Google penalties.
Why not let me help you write content for your blog or website.  I can show you how power words add excitement and how to lay out your content ahead of time that makes it easier to write and read. Get in touch!


Written by Mark Stoffels

Mark Stoffels is an accomplished internet marketing coach and entrepreneur with more than 10 years teaching hundreds of people how to become successful by creating automated online businesses. With his own niche sites reaching millions of organic visitors, Mark practices what he preaches.



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