If your using Google adwords for traffic generation, you have to know how many sales are coming from it to determine the ROI (return on investment).
The only problem with this if you using wordpress for your site is that it is hard to get the Google Adwords conversion code to work.
If you search online for solutions there are many but I have tried them and most do not work.
to add the Google conversion code to your wordpress website, you simply need to create a new page template, add the google adwords conversion code to the new page template and then select to use that template on your order confirmation page.
I am working on a step by step for this so please check back soon…