With all the SPAM that exists people are increasingly wary of giving out their Email. To gain their trust you have to offer something in return.
An interesting newsletter, a free Ebook, a useful whitepaper – there are many different ways to offer value and build that relationship.
Remember on average it takes 7 impressions for someone to buy from you. Capturing that Email is an excellent way to get in front of your potential customers – make sure your opt-in offer is Powerful!
Watch this presentation to learn more about what to write in your email messages…
Written by Mark Stoffels