A client once asked: What exactly is a featured video in YouTube and how does it compare to getting the edge on viewers? Is it worth going that route? I have a very unique video and would like to get mass coverage. Excellent question. A Youtube featured or more commonly a spotlight video can really launch views [...]

A good way perhaps to get spotlighted is to be actively engaged with the Youtube staff online, since you need someone from youtube/google to see one of your videos and like it enough to get featured/spotlighted. The best way to do that is to follow some of the youtube blogs: http://ytbizblog.blogspot.com/ http://video-creativity.blogspot.com/ http://youtube-global.blogspot.com/ Many times they will [...]

As assumed all along but not proven til now, Google’s own Matt Cutts reveals how Google uses links from sources such as Facebook Pages and Twitter as specific ranking criteria.  Make sure to add good content to your facebook pages at least a couple times a week and link back with your keyword phrase as [...]

As assumed all along but not proven til now, Google’s own Matt Cutts reveals how Google uses links from sources such as Facebook Pages and Twitter as specific ranking criteria.  Make sure to add good content to your facebook pages at least a couple times a week and link back with your keyword phrase as [...]