Archive for the ‘Google Adwords’ Category

If your using Google adwords for traffic generation, you have to know how many sales are coming from it to determine the ROI (return on investment).

The only problem with this if you using wordpress for your site is that it is hard to get the Google Adwords conversion code to work.

If you search online for solutions there are many but I have tried them and most do not work.

to add the Google conversion code to your wordpress website simply install the following javascript embed plugin:

http://wordpress.org/extend/plugins/creative-clans-embed-script/installation/

you can also find this from your dashboard by going to

1.  plugins -> add new ->

2. search for creative clans embed script then install and activate.

3. Next get your Google adwords conversion code, open your order confirmation page and add the script to this box on the right hand side:

4. Now go and search for one of you Adwords keyword phrases in Google, click on it and follow it through to a purchase and check the next day to make sure the transaction was recorded in the conversion section of your adwords.

That should do it!

If you have a different way of making this work please share.

Running an effective Google PPC campaign is an excellent way to grab some quick targeted traffic overnight and is also a very effective and inexpensive way to split test different versions of your sales copy. The only problem is, if you don’t know the rules, you can quite easily pay more than you need to and if you try and throw all of your keyword phrases into a single ad group, you could quite easily get the “Google Slap”. Follow some of my tips below to avoid this: Continue reading »