Archive for the ‘Email Marketing’ Category

Determine the Content for your email messages

You have to offer something valuable to a visitor for them to give you their Email. With all the SPAM that exists people are increasingly wary of giving out their Email. To gain their trust you have to offer something in return.

 An interesting newsletter, a free Ebook, a useful whitepaper – there are many different ways to offer value and build that relationship.

 Remember on average it takes 7 impressions for someone to buy from you. Capturing that Email is an excellent way to get in front of your potential customers – make sure your opt-in offer is Powerful!

• Utilize keywords, search strings, surveys to determine what your market is looking for
• Make sure that you are adding value to your existing product or service and that you are not taking away from what you are currently trying to sell them
• Put an emphasis on advice that can be built upon and offered continually and not just one time

Watch this presentation to learn more about what to write in your email messages… Continue reading »