Archive for the ‘Backlinking Strategies’ Category

As assumed all along but not proven til now, Google’s own Matt Cutts reveals how Google uses links from sources such as Facebook Pages and Twitter as specific ranking criteria.  Make sure to add good content to your facebook pages at least a couple times a week and link back with your keyword phrase as the anchor text to your websites specific page for more information on that subject.

Watch the video here:

Gaining links from off-topic and perhaps not-trusted sites may not be your first choice, but, reportedly, it won’t exactly hurt your rankings – they might even help a little. However, beware of getting yourself into a link exchange relationship with these sites and remember that you should not link back to them. Currently, the rule is that incoming links won’t hurt you but outgoing links to sites that behave badly, can.

In other words, if you’re left with only the option to swap links, be sure you do so carefully because linking to a site that has been penalized for policy infractions (i.e. search engine spam) can cause your site to be penalized as well. To help you avoid such a scenario, here are four cautionary steps you should take before linking to another site:Continue reading »

Rather than swapping links (which should always be your very last strategy), consider some of your alternative options for acquiring incoming links. Probably the best place to start is by submitting your site to web directories. Here’s a list of links to the most important general-topic web directories:Continue reading »

Figuring out where to get your incoming links from is like solving a puzzle. It takes a little creativity coupled with following formulas and patterns. Ask yourself, who else has a site that might benefit from linking to me?

Suppliers you do business with or professional organizations you’re involved in might be willing to list you on their referrals page. Other professional organizations you do business with might also like to list you as a client or maybe showcase your business in their online portfolio. Your customers may have blogs or personal homepages that could link to you, and so forth.

Here are a few more ideas to help you spark that creativity:Continue reading »