Many often ask if they should be continually sending out emails on an ongoing basis or only run a short series of them through Auto-responders? Are they sent once a week or how often?
My opinion is you should have your autoresponders sending out relatively short 5-10 paragraph messages with 60/40 content to sales copy split messages every week or so. Each with their own unique call to action for driving sales.
As there are so many things to do running a small web business, you don’t want to get trapped in having to write monthly newsletters.
The only time I feel you should send out other messages to your list are for time sensitive specials, seasonal specials, current news updates etc. Most other things can be added to auto responders.
As for how many… some people have 52 autoresponder messages that go out (once a week for a year). If the recipient doesn’t buy after that they most likely won’t. You do want to end your auto responder series with a final email to them. Telling them this is their last chance to take advantage of a special email members vip discount or something. Kind of a “pee or get off the pot”
I personally feel 8-10 messages over a period of up to 3 months could be the limit. Written to be engaging, funny, useful, informative and then hard hitting to drive the click to the landing page.
Lastly, Once someone buys from your auto responders you should take them off the optin list and add them to a customer email database. This new list can start sending out different auto responders to the person as a customer such as:
There is so much more on this covered in the program as we build together an amazing list of prospects and send them out a pre-created auto responder series.
Written by Mark Stoffels