Author Archive

Determine the Content for your email messages

You have to offer something valuable to a visitor for them to give you their Email. With all the SPAM that exists people are increasingly wary of giving out their Email. To gain their trust you have to offer something in return.

 An interesting newsletter, a free Ebook, a useful whitepaper – there are many different ways to offer value and build that relationship.

 Remember on average it takes 7 impressions for someone to buy from you. Capturing that Email is an excellent way to get in front of your potential customers – make sure your opt-in offer is Powerful!

• Utilize keywords, search strings, surveys to determine what your market is looking for
• Make sure that you are adding value to your existing product or service and that you are not taking away from what you are currently trying to sell them
• Put an emphasis on advice that can be built upon and offered continually and not just one time

Watch this presentation to learn more about what to write in your email messages… Continue reading »

As many of you know, I preach constantly about adding good quality content on a regular basis to your site. Many however write quick copy using basic facts indirectly or loosely related to the subject of the keyword phrase focused page itself. 

Unfortunately the game is changing and Google’s own Matt Cutts revealed recently that Google’s ranking criteria is now evaluating the quality of page content. Here are a few ways using poor quality content can negatively affect your website business:Continue reading »

Here is a great video Directly from Google’s own Matt Cutts describing what PageRank is and how blogging with WordPress is an excellent way of building good popularity.  This is a must watch:Continue reading »

Gaining links from off-topic and perhaps not-trusted sites may not be your first choice, but, reportedly, it won’t exactly hurt your rankings – they might even help a little. However, beware of getting yourself into a link exchange relationship with these sites and remember that you should not link back to them. Currently, the rule is that incoming links won’t hurt you but outgoing links to sites that behave badly, can.

In other words, if you’re left with only the option to swap links, be sure you do so carefully because linking to a site that has been penalized for policy infractions (i.e. search engine spam) can cause your site to be penalized as well. To help you avoid such a scenario, here are four cautionary steps you should take before linking to another site:Continue reading »

Rather than swapping links (which should always be your very last strategy), consider some of your alternative options for acquiring incoming links. Probably the best place to start is by submitting your site to web directories. Here’s a list of links to the most important general-topic web directories:Continue reading »

Figuring out where to get your incoming links from is like solving a puzzle. It takes a little creativity coupled with following formulas and patterns. Ask yourself, who else has a site that might benefit from linking to me?

Suppliers you do business with or professional organizations you’re involved in might be willing to list you on their referrals page. Other professional organizations you do business with might also like to list you as a client or maybe showcase your business in their online portfolio. Your customers may have blogs or personal homepages that could link to you, and so forth.

Here are a few more ideas to help you spark that creativity:Continue reading »

If you haven’t logged in to Google Webmaster Tools in the last few months you probably haven’t noticed some amazing features recently added that give you an excellent dashboard glance into your ranking for phrases, their impressions and clicks.

This new update now gives you easy insight into what google ranks you for and what kind of views and traffic those rankings are leading to…Continue reading »

We all new that page loading speed was a factor to Google for years but it was never officially released by them as to what extent. Google has obviously been running extensive tests and has concluded that if page load times decrease by even milliseconds, it substantially increases the load on their servers by increasing the number of concurrent searches being performed and waiting for sites to load.

What does this mean to your site? Well this means you could be suffering poor search rankings as your quality score is affected by your slow loading site.  Continue reading »

If you have the google toolbar installed, then you will see a search bar built in. Connected to this little search bar is a handy tool for Google to suggest what others are looking for as you type your search into it.  If you are thinking like I am, then what a great way to find out what the world is looking to do, build, make or buy. This 5 minute video will demonstrate how to use this tool to find a market… Continue reading »

Running an effective Google PPC campaign is an excellent way to grab some quick targeted traffic overnight and is also a very effective and inexpensive way to split test different versions of your sales copy. The only problem is, if you don’t know the rules, you can quite easily pay more than you need to and if you try and throw all of your keyword phrases into a single ad group, you could quite easily get the “Google Slap”. Follow some of my tips below to avoid this: Continue reading »